Welcome to the press hub for Instance, the AI-powered app builder for iOS, Android, and the web from the team behind the award-winning coding education platform Mimo.
For any additional information, please get in touch with Henry Ameseder ([email protected]).
Coding Platform Mimo Disrupts Itself With Instance (June 10, 2025)
From idea to app — in an Instance
Instance is an AI-powered app builder for iOS, Android, and the web that lets anyone create fully functional applications using natural language. Whether it’s an app, business tool, game, or personal website, describe what you want to build, and Instance will bring it to life.
Designed for builders without a coding background, Instance translates intent into functionality and evolves software projects through conversation, without needing code, hosting setups, or frameworks.
Mimo, the Austria-based company behind Instance, was founded in 2016 by Johannes Berger (CEO), Henry Ameseder (COO), Dennis Daume (CTO), and Lorenz Schimik (CPO), who met while exploring better ways to teach beginners how to code. Frustrated by how many people believed they were “too old” or “not smart enough” to learn programming, the team set out to make software development accessible and taught more than 35 million beginners to code.
In 2023, the team saw how fast generative AI was changing software development. What began as an AI assistant inside Mimo soon led to a much bigger idea: what if anyone could build an app just by saying what they wanted, without ever learning to code? That idea became Instance.